PROJECTS

THE 'AZTEK' SHIRT

Our second in-house release was inspired by the studio’s passion for the people, culture, and traditions of Mexico. The shirt pays homage to the legendary Nike T90 silhouette, an icon from what many consider as the golden era of football shirt design. The studio also drew reference from classic Mexico kits featuring Aztec-inspired detailing — most notably the famed 1998 design worn by legends such as Blanco, Hernández, and Jorge Campos. The shoot took place in a disused chapel, featuring stunning stained glass windows and crumbling stonework, chosen to reflect the deep religious beliefs and practices of Mexico’s largely Catholic population.

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'A ROARING LION' TRUCKER

Our first in-house release celebrated the launch of the studio, and England’s Euro 2024 campaign.The trucker was inspired by Japanese streetwear brand A Bathing Ape’s blue camo print, with the iconic England lions distorted and worked into the design.The visuals paid homage to England’s 1966 World Cup win - featuring a retro television, football, and commentary from the ’66 final.

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