PROJECTS
'THE ARTA TOUCH'
A tribute to all the football-lovers growing up in London in the early 2000s. The video stayed true to our London roots, as well as incorporating key themes from the ‘MV3’ campaign - namely Joga Bonito & the year 2006. The production featured era-specific props throughout, while the original soundtrack paid homage to classic tracks from 2006 - together creating a sense of nostalgia that aimed to transport viewers back in time.
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THE 'MV3 COLLECTION'
Dreaming of '06 💭💭💭 The ‘MV3 COLLECTION’ is inspired by the White/Gold iteration of Nike’s legendary Mercurial Vapor III. Worn on football’s biggest stage at the 2006 FIFA World Cup, the boot became synonymous with a generation of icons, including Thierry Henry, Cristiano Ronaldo, and Didier Drogba. The boot also featured throughout the much-loved Joga Bonito era - a time this project pays homage to. Joga Bonito was a celebration of joy, skill, and creativity. It wasn’t about money, tactics, or trophies. It symbolised playing purely for the love of the game, acting as a reminder of why we fell in love with football as kids. The Joga campaign showed that the best players aren’t just winners, but entertainers and magicians with the ball at their feet - a message the modern game needs now more than ever.
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ST. ARTA x CHITO BANDA
From Mexico With Love 🥀 Born in Ciudad Juárez, Chito Banda comes from a Chicano family split between Mexico and the States. He keeps it real — shooting his people, his neighbourhood, his everyday cotorreo. His style’s pure “calle pero elegante,” mixing the rough with the refined. What started with family photos turned into raw stories from the hood — full of heart, hustle, and the soul of Mexico’s streets. Chito kindly answered our questions in both English and Spanish to make sure his words came through without any mistranslation.
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THE 'AZTEK' POP-UP
In celebration of our second project, we teamed up with our good friend and chef, Gabriel Armstrong (@tententacos), for the ‘AZTEK’ Pop-Up. Hosted at Galleria Objets in Brick Lane, the pop-up featured expertly crafted dishes like TT Tostadas and the indulgent Ten Ten Cookie, alongside drinks and music from some of London’s upcoming DJs.Guests could also get their hands on the 'AZTEK' Shirt and the pop-up exclusive 'AZTEK 90' Ball, inspired by Nike’s iconic T90 Premier League footballs.
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THE 'AZTEK' SHIRT
Our second in-house release was inspired by the studio’s passion for the people, culture, and traditions of Mexico. The shirt pays homage to the legendary Nike T90 silhouette, an icon from what many consider as the golden era of football shirt design. The studio also drew reference from classic Mexico kits featuring Aztec-inspired detailing — most notably the famed 1998 design worn by legends such as Blanco, Hernández, and Jorge Campos. The shoot took place in a disused chapel, featuring stunning stained glass windows and crumbling stonework, chosen to reflect the deep religious beliefs and practices of Mexico’s largely Catholic population.
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'A ROARING LION' TRUCKER
Our first in-house release celebrated the launch of the studio, and England’s Euro 2024 campaign.The trucker was inspired by Japanese streetwear brand A Bathing Ape’s blue camo print, with the iconic England lions distorted and worked into the design.The visuals paid homage to England’s 1966 World Cup win - featuring a retro television, football, and commentary from the ’66 final.
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