02/22/2023
2:22PM
02/22/2023
2:22PM
A ROARING LION TRUCKER
Our first in-house release celebrated the launch of the studio, and England’s Euro 2024 campaign.
The trucker was inspired by Japanese streetwear brand A Bathing Ape’s blue camo print, with the iconic England lions distorted and worked into the design.
The visuals paid homage to England’s 1966 World Cup win - featuring a retro television, football, and commentary from the ’66 final.
The trucker was inspired by Japanese streetwear brand A Bathing Ape’s blue camo print, with the iconic England lions distorted and worked into the design.
The visuals paid homage to England’s 1966 World Cup win - featuring a retro television, football, and commentary from the ’66 final.
